An Ongoing Circular Initiative by VOTED
What happens to a pair of socks when its life on your feet comes to an end?
At VOTED, we believe that shouldn’t be the end of the story.
FEET TO FEED — SOLE TO SOUL is our ongoing initiative dedicated to giving worn VOTED socks a second purpose. Part of our wider Earth Conscious commitment, the project takes something ordinary and often discarded and brings it back into circulation in an entirely new form.
Customers can return their worn VOTED socks through participating VOTED retail partners, selected VOTED pop-up events, or by sending them directly back to us. In return, they receive 25% off a new purchase — a small incentive to keep materials moving rather than throwing them away.
The collected socks begin another journey.
Instead of becoming textile waste, they are processed and repurposed into soft, comfortable beds for cats and dogs. What once accompanied us through everyday life becomes a place of rest for another.
From feet to shelter.
From sole to soul.
The project goes beyond recycling. 100% of proceeds generated from the repurposed pet beds are donated to animal shelters, extending the value of each returned pair beyond the material itself.
There is no finish line to FEET TO FEED — SOLE TO SOUL.
It is an ongoing cycle of collecting, repurposing and giving back — one pair at a time. A practical exploration of what circularity can mean for VOTED: fewer textiles discarded, existing materials given new purpose, and something meaningful returned to the community.
Because sustainability is not a campaign.
It is something we continue to do.